Rick Robertson
Rick Robertson is the president of Exclaimer. He can be reached at rick.robertson@exclaimer.com.
Published articles
The following article by Rick Robertson has been published in ZATZ magazines.
A best-practices approach to email branding
This interesting article by Rick Robertson discusses the goals of email branding, the reasoning behind it, the desired impact and perceived barriers to implementation. It will also look at best practices for enacting an email-branding protocol across the organization and provide some technical tips on how to create impressive email signatures and disclaimers that incorporate photos and other dynamic elements without stressing bandwidth and email-storage requirements. [OutlookPower Magazine, March 2008]
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